Your Corporate Big Sister

Built for
the pivot.
The rebuild.
The what's next.

13 years inside hiring rooms across APAC. Now on the other side of retrenchment — and building something more intentional. I work with founders and mid-career professionals who are figuring out what comes next.

Let's talk
Jane Lay

Currently based in

Singapore, APAC

"Move and it will meet you halfway."

Jane Lay

HR Practitioner · Coach · Yoga Teacher

About

Retrenched twice,
rebuilt twice, each time
into something I couldn't
have planned.

The first time I got retrenched, I only knew recruiting. That door closing pushed me into HRBP work — a whole dimension of HR I hadn't touched. New tools, new thinking, new capability. One door closed, one opened.

The second time — which is now — I landed in the world of AI and AI agents. Skills I'm genuinely not sure I would have picked up if I was still comfortable in a role. Both times, the thing I thought was a setback turned out to be an accelerant.

13 years across Airbnb and high-growth startups in APAC. I've built people functions from scratch, sat in every hard conversation you can imagine, and been on both sides of the retrenchment table. I know how the system works. Now I use that to help founders build better, and help mid-career professionals navigate what comes next — with someone who's actually lived it. Twice.

13

Years in HR across APAC

ICF

ACC Coaching Certification (in progress)

RYT

230 Registered Yoga Teacher

Three ways
we can work together

Each engagement is built around where you actually are — not a one-size template.

01

Fractional HR

Senior HR expertise, part-time presence. For founders who need a people function that actually works — built for their stage, not borrowed from a company three times their size.

02

1:1 Coaching

For mid-career professionals navigating retrenchment, pivots, or the quiet question of what's next. Honest conversations. No toxic positivity. Real progress.

03

Yoga & Movement

RYT-230 certified. Private sessions and group classes including puppy yoga. Because sometimes the most productive thing you can do is get out of your head and into your body.

"You don't need permission to slow down, pivot, or start over. But if you do — here it is."

This is for you if
you're in between
where you were and
where you're going.

Start the conversation

If you're at a crossroads

I've been exactly
where you are.
That's the point.

When I was retrenched, I had 13 years of HR experience — and still felt completely lost on the other side of the process I'd run for others a hundred times. I knew what the resume should look like. I just didn't know how to talk about what had happened to me.

If you're navigating a retrenchment, a career pivot, or simply that quiet feeling that what you've been doing no longer fits — I can help you get clear, get ready, and get moving. Not with generic advice. With the real insider knowledge that comes from having sat on both sides of the table.

01

Resume Review

Stop guessing what hiring managers want to see. I'll tell you exactly what lands — and what gets quietly filtered out.

02

Interview Coaching

How to walk into a room (or a Zoom) and own your story — even the chapters you're not sure how to explain yet.

03

Career Pivot Coaching

Step-by-step support for mid-career professionals who know they need a change but aren't sure what that change looks like.

04

Retrenchment Support

What to do in the first 24 hours. How to talk about it. How to move forward without losing yourself in the process.

"The first conversation is free. Because sometimes that's all it takes to see the path."

Book a free discovery call

Let's work together

Ready when
you are.

No hard sell. No 40-slide deck. Just an honest conversation about where you are and whether I can help.

[email protected]